Upselling Opportunities for Graphic Design Agencies
We provide end to end marketing and fulfilment services for trade businesses. We specialise in anything printed for marketing, often resulting in targeted direct mail and door to door campaigns. With all of the trade services we provide for graphic designers, please simply ask if you only require specific elements from our services.
With such an array of marketing and fulfilment services available in-house, you can use these as ideal up-selling opportunities for your design agency. Below are some options to utilise which can provide additional revenue streams without increasing your fixed overheads. And of course, these services are available for your business too, not just your clients'!
1. White-labelled Trade Printing Services
One of the most effective ways to increase profits at a design agency is to print all the artwork you produce. We can work on a white-label basis to provide all print products your clients need. In addition, we take this one step further by providing you and your clients with personal print portals. Read more on this below.
2. Personal Print Portals
In 2021 our group (The Flow Group) acquired the SAAS platform print management company, The Personal Print Portal (TPPP). TPPP lets you have a print portal that can hold each client's print-ready products ready to order in a couple of clicks. You can take this one step further with our 'Partner' option and provide your clients with their own portals. This then allows your clients to order their print whenever they want.
3. Direct Mail
Direct mail is a very popular service we provide for trade clients. We do so many millions each year, with massive success for our clients, that we won Direct Mail Marketing Company of the Year in 2021. If you're unsure what direct mail is, it is addressed marketing mail. Typically we purchase an appropriate data list for you, discuss strategies to utilise that you then create the artwork for, we print, enclose it into an envelope and post it. For instance, your client is a building supplier and wants to market to people working in the building trade within 10 miles of their store. In that case, you could design a brochure and a covering letter, which is personalised, enclosed into an envelope and posted to the list of tradespeople. This is an incredibly effective solution to building your graphic design agency and your client's businesses. Also, as an ISO14001 company, we receive significant postage discounts, which we can pass on to you.
4. Leaflet Distribution
In 2020 our group acquired Mr Flyer, the UK's multi-award-winning flyer distribution company. Since then, our team has provided some of the UK's largest businesses with incredibly effective leaflet drop campaigns. So every time your clients request a flyer design, be sure to ask them how they intend to print and distribute them - and we can provide this for you. When your clients have a trustworthy solution for their door to door distributions, they will do it more frequently, resulting in much more print for you. In addition, we can provide complimentary demographic targeting, advice on the key elements to include in your design, the print and nationwide distribution.
How to benefit from our Trade Services
As we have hopefully demonstrated, we provide several services that greatly benefit graphic designers. We would love to help you grow your business by utilising our relevant services on a trade-based basis. The next step is to contact us today and speak with one of our Sales Consultants.