Outsourcing is the business practice to obtain an outside company to perform services and create goods that would be performed in-house otherwise.
Direct mail is a very complicated and personal thing for most businesses. It involves trust in a lot of ways. From Data to production and enclosure values, there is a lot to go wrong.
So as a business owner, you have a lot to worry about when it comes to your direct mail marketing campaigns.
That is why outsourcing your direct mail can be a great investment for your business.
Because you do not need to hire an in-house team, you lower your overall costs. Other cost savings include data quality-related savings, bulk mail savings, consumable savings, and many more.
If you ever have been involved in the direct mail campaign, you know how time-consuming that is. Producing, printing, and posting your direct mail can take ages especially if you do not know what you are doing. Mailing companies like Flow Solutions handle thousands of direct mail each month so when it comes to producing your direct mail campaign you can stay stress-free knowing your mail reaches your prospects within the expected date.
Outsourcing your direct mail to a professional mailing house gives you one less thing to worry about when it comes to designing, printing, and posting your mail to your prospects. Stressing less enables you to have more time to concentrate on bringing more money to your business and keeping your customers happy.
Direct mail companies usually have lower postage costs for the UK and international mailings.
So you have a brilliant idea of how to promote your business. Perhaps you already designed it too. However, you do not have any other resources to complete the job. That is why outsourcing your direct mail marketing campaign brings your business a significant number of benefits. Instead of looking for a few different companies who can print, produce, and post your mail, the mailing house has it all ‘under one roof’.
You see if you write a letter, you check it, if you have any sense, you have someone proof it, you then lay it up on letterhead to meet your company branding and preferred stationery options. Pop a stamp on it and boom it’s off to the postal service with that little sucker. Job done, yes! For you, Yes!
As a Mailing House, we often don’t take the time to tell you how many hoops we jump through to meet the wants of the customers and the requirements of our mailing services, Whistl and Royal Mail. We just try and make it look seemingly effortless to keep up appearances.
(A bit like the swan swimming analogy, looks effortless from above but underneath its little legs are going like the clappers!)
By using a professional mailing house like Flow Solutions, you will be saving your business time when designing, printing, and mailing your direct mail campaign out.
Flow Solutions have worked with many companies over the years in the fields of design, print, mailing, and postage.
There are regulatory and legal compliance requirements for direct mail, hence many companies choose not to outsource due to data security and quality concerns.
That is why our mailing house works to quality standards such as