Specialists in direct mail and fulfilment

Royal Mail Door to Door

 

Royal Mail’s door to door leaflet distribution services

is a very cost-effective, targeted and trusted solution to marketing your business both locally and nationally.

The Benefits of Royal Mail Door to Door Distribution

Over the years, one of the biggest concerns prospective customers have asked is, “how do I know you will actually distribute my flyers?”. With many independent companies using their own (often underpaid) distributors, even with those offering GPS tracking, flyers all too often are dumped. However, the Royal Mail deliver using their trusted postmen and postwomen, and your leaflets are delivered alongside the post. This carries two benefits, firstly it is a criminal offence for a postie to dispose of the post, and secondly, because people always look at their post, they will also look at your flyer. Therefore, it is the most trusted solution, and you will also see a more substantial response rate.

Also, the Royal Mail is the only company in the UK to provide full UK coverage to every property, even those hard to reach rural locations. Another great benefit is the non-compete stipulation, where no competing business can be distributed alongside your flyer.

How to use Royal Mail’s Door to Door Service

Royal Mail relies upon a small number of trusted partners, like ourselves, to provide the full door drop service for businesses. The Royal Mail then carry out the final element, the actual flyer delivery. Here is an outline of what we provide to ensure you have a simple, fast and cost-effective process for ordering leaflet distributions:

  1. Initial consultation to establish your objectives and create an effective strategy
  2. Free demographic targeting reports discovering your most appropriate postcode sectors
  3. Actionable artwork for your flyer, brochure, letter, etc
  4. Printing (including envelope insertion when relevant)
  5. Boxing, labelling and palletising (per Royal Mail’s strict fulfilment requirements)
  6. Couriering to the appropriate Royal Mail WBC(s) ready for distribution

Royal Mail’s Most Effective Door Drop Strategy

Most of you will have received a brochure from the likes of Lidl, Aldi or Ocado. What you will notice is that you will frequently receive these, especially at certain seasons such as Christmas. Aldi advertises on TV, on the radio, on social media and via door drops repeatedly. This is known as ‘drip marketing‘.

Drip marketing is where you drip feed your target audience frequently. Drip marketing is what we recommend to all of our customers to provide sustained and impactful returns on their investment.

All big businesses are familiar with the rule of seven, which means most people take seven touchpoints (brand interactions through marketing) before taking action. Therefore, to see the same strong results as the big businesses, you must market like them too (though it doesn’t need to be at the same volume!). Therefore, we recommend using leaflet distribution as part of your overall marketing mix and frequently repeat to the same audience to build brand awareness, brand trust, and ultimately brand engagement. This is the strategy used by the most successful businesses worldwide and used by our most successful long-term customers here at Flow.

What’s Next?

We would love to help you and your business benefit from Royal Mail door to door flyer distribution campaigns. However, if this service doesn’t appear targeted enough for your objectives, then a Royal Mail direct mail campaign may be the more appropriate option. Either way, please contact us today to speak with one of our sales consultants, and they can recommend the most suitable service for your business.

  • “92% of people read the door drops delivered to their home by Royal Mail.”
  • “The average time door drops are kept in the house is 38 days, and 23% of all mail gets shared around the household.”
  • “The younger generation is engaging with door drops because it’s a novelty to get a physical item.”
  • “73% of door drops are opened, read, filed or set aside for later.”
  • “90% of campaigns that included door drops saw an increase in new customers, compared to 59% of those without .”
  • “Mail is generally remembered by customers with research showing it has 35% better recall than social media advertising and 49% more than email.”
  • “A door drop is interacted with 2.8 times.”

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