Royal Mail’s direct mail service is an excellent marketing strategy to target a specific demographic, whether you are marketing to your existing contact list, or a new GDPR compliant data list. Through personalisation, you can also create cost-effective intimate relationship-building direct mail to enhance your response rates.
There are several benefits your business can receive when using Royal Mail direct mail campaigns. In no particular order, here are the benefits our customers most value
Royal Mail relies upon a small number of trusted partners, like ourselves, to provide the full direct mail service for businesses. The Royal Mail then carry out the final element, the actual postage. As a full-service mailing house, here is an outline of what we provide to ensure you have a simple, fast and cost-effective process for ordering direct mail campaigns:
Most of you will have received a letter from the likes of Sky, Virgin and Visa. What you will notice is that you will frequently receive these, especially at certain seasons such as Christmas. Sky advertises on TV, on the radio, on social media and via direct mail repeatedly. This is known as ‘drip marketing‘.
Drip marketing is what we recommend to all of our customers to provide sustained and impactful returns on their investment.
All big businesses are familiar with the rule of seven, which means most people take seven touchpoints (brand interactions through marketing) before taking action. Therefore, to see the same strong results as the big businesses, you must market like them too (though it doesn’t need to be at the same volume!).
Therefore, we recommend using direct mail as part of your overall marketing mix and frequently repeat to the same audience to build brand awareness, brand trust, and ultimately brand engagement.
This is the strategy used by the most successful businesses worldwide and used by our most successful long-term customers here at Flow.
We would love to help you and your business benefit from Royal Mail direct mail marketing. However, if this service appears too targeted for your objectives, then a Royal Mail door to door distribution may be the more appropriate option. Either way, please contact us today to speak with one of our sales consultants, and they can recommend the most suitable service for your business.
“Mail is generally remembered by customers with research showing it has 35% better recall than social media advertising and 49% more than email.”
“Mail isn’t a one-off thing in a box; it’s about building connections over time.” JICMAIL
“Your advertising mail (including leaflets, flyers and brochures) will deliver the best results if you design it with a big-picture view. Ensure that you map your customer journey out over a full year.” DMA
“Advertising mail delivers increased customer value by increasing sales activity through long-term engagement.” DMA