Specialists in direct mail and fulfilment

How to create a flyer that works?

Part One

28 November, 2019 Targeting your audience to master flyers

The practical guide to mastering flyers that get results for your business.

Part 1: The target audience

If you want to create a flyer to advertise your business’s products or services, there are several ways to do it.

Not all of them are the right way. Not all of them are even good ways to do it.

And there’s not much point in putting your time and money into something that won’t do what you want it to.

So in this blog, we’re going to talk about how to create the best flyer for your business.

It doesn’t have to be big, it doesn’t have to be expensive – but it does have to get results.

And if you read this four-part guide, you’ll know how to create a flyer that does just that, without wasting money getting it wrong along the way.

In part one, we’re going to focus on the target audience.

Because if you know who your audience is, you’ll be able to tailor your message to them and make it appeal.

So here’s the big question: who is your flyer for?

 Analysing your existing customer base is the best place to start. Doing so will allow you to find the most common fields relating to your customers and that will help you find other individuals who fit the same fields too.

To make things easier and start you off, we’ve created a questionnaire.

Go into as much detail as you can as you fill in your answers. The more detail, the more informed you’ll be and the tighter your target audience will become.

And, most importantly, the more effective your flyer will be.

If there are other demographics that seem more relevant to your customers and business offering, add them in as you go.




Marital status:


Age of children:


Level of education:


Job titles:

Annual income:



Their sources of influence




TV Shows:




Their goals and values

What do they want to achieve?

What are they committed to?

Their challenges and pain points

What are they struggling with?

What are they scared of/irritated by?


What could stop them from purchasing your product?

What will you put in your flyer to overcome those objections?


Taking this exercise seriously will make all the difference to creating copy that appeals to your target audience. (More on that in part 2.)


And sure, it can be hard to critique your own offerings and you might not find this exercise particularly easy.

So if you’d like some help or you want to chat about the process, we’re always happy to help.

Just give us a call on 0800 0437707 or email us at [email protected]


We’ll continue this series with guides to great copy and imagery and a marketing masterclass. Until then, crunch that data!

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts