What is direct mail …
If you’ve put your business through a cost-cutting exercise recently, you’ll probably have looked at your franking costs.
(If you haven’t done that and you are looking to reduce your marketing costs, postage is a good place to start.)
Hidden charges and fixed contracts are the name of the game and sending franked mail can leave you with quite the headache. And quite the bill to boot.
Good thing it’s not your only option then.
When it comes to creating and mailing post, a business like yours faces many costs as it is. Machine costs, contract terms, franking ink prices, postage rate update costs, material costs, print costs, storage costs, postage costs… Need I go on?!
Notice that I didn’t even get onto the labour side of things there? There’s an awful lot to think about.
And when it comes to cutting costs, you can’t really just throw out any particular aspect of the mailer, because they all play an important role in getting it to doorsteps and prompting returns.
So, to start, it’s best to simply look at the sort of mail you’re sending out and work out if you’re making the most of your marketing budget. We’ll start with the outside then move in.
Letters and parcels differ by physical size and are easily distinguished, but the content can vary in weight and size. So, make sure what you’re sending is the right durability and size packaging for the content inside. This is obvious to most people, but when stock of the right size outers run out and an alternative is used, this often leads to negative knock on effects, like package failure, additional mailing costs and it can even leave the recipient wondering if you even care about your presentation and company image.
And what is inside?
Are you sending large volumes of the same items to different recipients, like marketing materials?
Are you sending the same items to the same recipients regularly, like membership documents/stock?
Are you sending bespoke items to the same few recipients, like communications to a client list or purchases?
Are you sending large numbers of bespoke items to varying recipients, like monthly purchase receipts or orders?
Because the likelihood is that you’d save money using a top-to-toe mail house solution, rather than ploughing on with franking.
When you manage your mailers through a mail house, you’ll most likely see reductions in all your costs.
Not only will you cut your postage costs thanks to fulfilment’s house cheaper rates for bulk sending, but your print, materials and labour costs too. That’s because a mail house will provide everything you need, from start to finish.
Think paper. Think ink. Think envelopes or packaging.
Think all the labour as well; folding, insertion and sortation are all done for you.
You don’t just save money here, but time too. And the price of a mail house solution should always include any franking or other postage costs, saving you another headache.
Personalisation isn’t a problem either.
And when it comes to dealing with something that’s crucial to your mailing offering, you want to get it right from the start.
With a mail house solution, it’s easy to do just that. See, you can personalise more than just names and addresses with clever direct mailing. You can personalise the text body or image content too.
With a decent database, clever printing, smart feeding and Pick & Pack facilities, mail house can automate nearly all mail requirements and make your mailer relevant and specific to the exact individual who receives it.
Franking can do a lot, but it can’t do that.
Because you’ll kiss a sweet goodbye to hidden charges.
At Flow, each aspect of a mailer is priced at a set rate, dependent on volume. To that end, we measure everything. It’s almost scary.
You can get a page count on your print.
You can get envelope usage numbers.
You’ll know how many items have been posted.
You’ll know what they were and exactly how much they weighed.
And if you’ve already made up your brochures, letterheads, envelopes or product, we can store them in our warehouse for you. With our Pick & Pack services, we’ll incorporate a database for your product so we know when to reorder stock from you, and how much we have in the warehouse.
Or if you’re just in the planning stage, we can help you there too. Our in-house design team is pretty special, you know.
Flow’s mail house solution isn’t like any other. As our clients will testify, we save businesses like yours plenty of time and huge amounts of money every year.
We’re honest people with a heck of a lot of experience, and we won’t ever mess you about. If a cheaper way to send your mailer surfaces, we’ll get you benefiting from it right away.
You really will get the best job at the best price with Flow.
So if you’d like to talk about improving your current mailing solution, reducing your franking costs or creating your next mailer from scratch, pop your details in the form below.
And if you have a campaign already in mind, we are here to help you.