Direct Mail Blog

What is direct mail marketing? Direct mail marketing is any physical correspondence (i.e. flyers, postcards, catalogues, […]

How to avoid the dread and come out ahead! Times are very different right now from anything anyone in modern times has e […]

The practical guide to mastering flyers that get results for your business. Part 4: The design In the final part of our […]

A recent study showed that it takes less brain power to process information obtained from direct mail, meaning your pote […]

How to present your copy In part 3 of our flyers masterclass, we’ll be working out how to best present those words you […]

How to create a flyer that works pt. 2 Writing a great copy The practical guide to mastering flyers that get results for […]

The practical guide to mastering flyers that get results for your business. Part 1: The target audience If you want to c […]

If you’ve put your business through a cost-cutting exercise recently, you’ll probably have looked at your franking c […]

Find out how to segment data usefully and make more sales as a result Data segmentation. Doesn’t exactly roll off the […]

Why cleansing data will make all the difference to your business, and where to start. It’s one thing to decide to go t […]

We discuss the differences and let you in on a trade secret that could make this tricky decision for you. When you run a […]

Richard questions why any business wouldn’t put their data through the wringer Indulge me for a moment and let me ask […]

Remember all the panic when GDPR came into force in 2018? Here’s why it was actually a good thing. When GDPR came into […]

If no one sees it, it doesn’t matter how good it is. There’s a lot at stake when it comes to your direct mail campai […]

Do direct mail well, and it can be one of the most effective and profitable ways to market your business, product or se […]

What gets measured gets mastered. So you want to do some direct mail? Good decision. Even in a fast moving and technolog […]

The first 20 seconds makes all the different – here’s how to win once your mailer gets delivered. Do you want to hav […]