There are many ways you can build your business– we’re thrilled to tell you about this effective way that can achieve a great return on your investment.
Door to door distribution (D2D) is where a flyer or leaflet, promoting your business, is pushed through every door in a selected area. You can guarantee that everyone in certain postcode sectors will see your promotional material and it compliments your direct mail campaigns effectively too.
There are a few key strategies that make door to door distribution really effective. We can provide you with targeted Experian data so you are sending to the demographic that will benefit most from your product or service.
For instance, if you or your client are looking for recipients with houses valued over £350k (because you’re an estate agent looking for more homes to sell) then we choose the postcodes (e.g to the level of HD6 1) with the most houses over £350k. This strategy increases the likelihood that your flyer is going to land in the perfect hallways.
A multi-campaign is our most effective strategy. This is where we send a leaflet for your company or client to the same postcode sectors consistently; for example, we could do a leaflet drop to the same postcodes in February, March and April. It increases the number of responses you receive and promotes sustained business growth. It reminds people to take you up on your offer if they’ve stowed away your first leaflet for safekeeping. It creates brand awareness, brand trust and reminds people what you have to offer. This strategy has brought businesses great response rates, and we recommend it to almost everyone.
There’s never a TV advert that’s shown just once, so neither should your print marketing be!
The most frequent question we get asked is ‘how reliable is your distribution service?’
Customers are often worried that their flyers won’t get delivered. Don’t worry, though. We use Royal Mail for our distribution. They are reliable, traceable and give us nationwide coverage.
We can fulfil the appropriate services you require from us.
Below is a condensed list of the components that go into our door to door distribution campaigns:
1. Campaign strategy – weighing up the advantages of a multi-campaign
2. Postcode selection (which dictates quantity) – finding the best areas for your demographic
3. Postcode availability check – to ensure no competing flyers are distributed together
4. Print-ready artwork – including a call to action, incentivising the recipient to respond
5. Print – whether a flyer, brochure, magazine or any other appropriate printed item
6. Enclosure (where necessary) – envelopes or packaging can make your promotional material stand out
7. Box, label and palletise printed items according to Royal Mail’s strict specifications
8. Courier to relevant Royal Mail WBC(s)
If you already provide some of these services in house – then feel free to choose the ones you require. For instance, if you’re a printing company, you won’t need that step – but we’re happy to fill all the gaps and make it as simple for you as possible.
We’re passionate about seeing you or your clients business grow – door to door distribution is a tried and tested way. We offer these strategies and all our expertise to ensure the best chance at a great return. Please call us today to talk about how we can directly benefit your business. Call us on 01484 598555