Direct Mail Christmas Mailers for your Direct Mail Campaigns

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Yes, it is that time of the year again and your clients Seasonal Marketing are now ready to ship, hopefully!

With Christmas around the corner Christmas Direct Mail is flying out the door. Christmas mail is something we all need to ensure we fulfil on schedule for customer targeted Christmas campaigns.

If you have already chosen the type of Direct Mail piece you will be using and designed it, Flow Fulfilment will be performing its usual duty of providing Direct Mail to Large numbers of the General Public at this time of year. We know getting things booked in and ready to go as soon as possible is the only way to beat the clock.

We will give you a free evaluation of what mail type and service will get your mail there in time and at what cost.

If you still in doubt, we have some tips for you as to where to start with your Christmas direct mail campaign.

Step 1.

Choose your Christmas Direct Mail Type

Christmas Cards

Christmas cards are a great way to communicate with your existing customers over the festive period. Choose this type of Christmas mailer for B2B or retail businesses.

Do not forget to personalise your Christmas cards in order to maximise your ROI.

Christmas cards benefits:

Because Christmas cards are seen as a more gentle approach it stimulates new business and it can increase your brand awareness.

Christmas Catalogues

53% of consumers are likely to spend more than intended when shopping from a catalogue. So it would be a brainer not to send yours over the festive period boom.

Christmas catalogues benefits:

Choosing to send out a Christmas catalogue will drive customers to your website. You will introduce new products and advertise any seasonal sales, and also a great way to build your brand awareness.

Christmas Flyers

Flyers are a good choice when you need more space to promote your products and services your business has to offer. Christmas flyers are generally larger than Christmas cards allowing your company to provide more information. You can add special discount codes or offers to entice your existing or new customers into visiting your website.

Christmas discount vouchers

Offering a discount is a great method to enhance your brand awareness and attract new customers, especially over the Christmas period as more people are likely to spend their money.

Step 2.

Define your Campaign Goals

No matter what direct mail type you decide to choose, you still need to think about what you are trying to achieve.

Is your aim to:

Increase the traffic to your website?

There are many ways you can encourage your customers to visit your website.

  1. You could include an easy URL to your website, but be sure not to use long and complicated ones. Make it easily readable to your potential prospects.
  2. You could include a specific or limited offer in your direct mail piece.
  3. Or you could promote an event during this festive period. Think, by sending a postcard or similar mail piece, you can ask people to visit your website to get more information or even register for your event.

To create awareness of your company/brand?

In order to do so, make sure you know your customers. Build the trust so your customers are more likely to keep coming back to you again and again. The more you know about your customers, the better your ability to provide them with products and services that are designated to meet their specific needs. And the more you can do that, the more trust they will give in return.

Also, make sure your Christmas mailers use the right colours and fonts. Your aim is to ensure that the moment your prospect receives your mailer, they can tell that they are sent from your company. It has been researched that it takes approximately at least 10 times for your mailer to be exposed to your customers before they start associating your colours and fonts with your brand or company.

To send a simple thank you message to your existing customers/suppliers

‘Thank you’ cards are a great way to create a relationship with your existing customers.

However, you have to decide on “what for” you are thanking them. Offering a generic thank you message is not going to have the same effect as a personalised one.

Include a personalised discount for their future purchases.

Step 3.

Choose the Process

Automated fulfilment

Any professional mail house is able to offer you automated envelope enclosing with folding and finishing. Think if you want camera matching and verification services too as that might cost you more but possibly bring you a better ROI.

Print, Packaging and Fulfilment

It is crucial that your print and packaging are visually attractive when you think about your direct mail marketing campaign. How many people have you seen who got excited opening a plain white envelope or plain cardboard box?

During the festive period, one thing you do not want is stress. So think of finding a fulfilment house that can design, print, fold and distribute your direct mail piece. You will also save money if you outsource to one company instead of many different ones.