I was passionate about helping businesses to grow by using smart mailing and fulfilment strategies, so it was only natural to move into that space.
I joined forces with my good friend Mick Taylor and Flow was born in July 2008, with one simple goal:
To help businesses save money on their mailing and fulfilment, reduce their stress during big projects and ultimately increase their revenue and profits.
Mick was in charge of production, and I was tasked with business development and marketing.
And things went well. For about three months!
Business flowed through the doors until the rude sound of the recession interrupted all of our lives and the marketing budgets of many of our clients.
We had two options. Fight, or flight.
We chose the latter.
Rather than just trying to ride out the storm and burn money in the process, we decided to diversify.
Looking at our client base, we saw the same two distinct groups emerging again.
Those who marketed, and those who didn’t.
We decided to focus on the marketing savvy segment.