How we saved this national estate agent £22,800 per year on their direct mail costs.

A national online estate agent approached us for help with their direct mail fulfillment.

Direct mail is their core marketing strategy, and consequently is integral to the growth of their business. As a result, it’s vital for them to have a good relationship with any supplier and ensure that their direct mail is delivered on time and on budget.

Unfortunately, this wasn’t happening with their supplier at the time.

The relationship was poor and confidence was at an all-time low, with the feeling that the estate agent had been misled over timings and mailing prices.

Here’s what they wanted us to do:

Following their previous bad experiences, the estate agent in question asked Flow to get involved and give them an alternative quote, using their current model as a guide.

They wanted:

• Improved support and advice from a proactive, knowledgeable team
• More accurate dates for campaign release
• Faster turnaround from their incumbent mailing house (same day or next day was the request)
• The confidence to trust

We got stuck into the research, assessing capacity and identifying any cost-savings that we could pass onto the agency.

We submitted our quote, and they loved it, so we got to work.

Here’s how we did it:

We began by sourcing and installing additional enclosing lines, allowing us to guarantee a same day or next day fulfillment service. A dedicated returns management system was written, tested and implemented.

This meant we could provide multi-site data entry to a common ‘Do Not Send List’, saving the client vital time and staff resources without compromising their mailing obligations. We also began managing the physical aspects of returns, smoothing up the entire process.

Next, we switched the client from CBC delivery to Mailmark. This was the first step in cutting their postal costs and creating greater control and consistency.

We also switched the print and envelopes to FSC paper. Transferring the print and ordering to our print management system, cut costs even further and qualified for ‘Green Post’ discounts once again improving postal rates and increasing margins.

Here’s what happened:

Our client now has a fast and efficient fulfillment partner with a full print management and warehousing solution.

They also benefit from our advanced automated stock control and reordering system.

When brought together, these factors dramatically reduced their print costs, increased efficiency and as we took the hard work off their hands, it greatly increased their staff resources.

As promised, we now release 100% of the mailings within 24hrs and many on a next day turnaround. We saved the agency an average of £18,000 a year on postal costs and £4,800 on print.
While for us, we’ve acquired an excellent client and the relationship is very strong.

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